Democratizing Coaching
Client
The client is a leading Indian e-commerce company with more than 200 million registered customers, 150 million products, and 36,000 employees.
Needs
Democratizing Coaching Access
The client was looking for a cost-effective solution to democratize coaching and offer it to a wider array of leaders in the organization. They wanted to offer coaching not merely as a systematic intervention, but more as a support for leaders to avail of as and when they felt a need.
Approach
The Coach on Demand (CoD) Model
We designed the ‘Coach on Demand’ Model for the client in line with their needs. This model works on a ‘credit’ system — 1 credit equates to 1 coaching hour. The client purchased credits for a stipulated period of time and publicized this opportunity to targeted leaders on the company’s intranet, from where the leaders could send in a request for coaching as needed.
A Highly Experienced Coach Panel
We designed a panel of 10 ICF certified MCC Coaches who were available for both in-person and virtual coaching as required by the leader.
A Pre-Decided Coaching Format
Chemistry Sessions to select a coach from the panel
A Tripartite Session with the manager to set direction for the coaching
Three Coaching sessions
A Review or Closure session to review progress and close the engagement, or seek more coaching if needed
Impact
A Model That Delivered
Leaders used this coaching opportunity for a variety of developmental needs, including:
- Career planning and development
- Executive leadership development
- Women leadership development
- Personal development and self-awareness
The CoD model was received well by leaders and, as an outcome, the client has renewed their subscription for this year too.
The client was showcased in The Leadership Factories of India, a study conducted in 2023 that recognized organizations with the best leadership development processes and was featured in The Economic Times. This included the work that Meeraq did with the client.