Nurturing Coaching Culture for an Indian Conglomerate

Developing Women in Leadership

Client

The client is a leading Indian e-commerce company with more than 200 million registered customers, 150 million products, and 36,000 employees.

Needs

The client profiled its leadership and identified specific Areas of Development including:

Confidence
Self-advocacy, 
Executive presence, 
Ability to seek sponsorship
Networking
Taking risks

Approach

Program designing
We designed the program under three phases:

Discover Phase (understanding self & others)
Transform Phase (identifying one’s vision & brand and creating a plan)
Become Phase (implementing the plan)

The following program components were designed to implement the DTB Phases:

Assessments: including 1:1 debrief for increased awareness on Areas of Development (AoD)
Workshops: to reflect and create plans
Group Coaching: to learn with & from peers
Individual coaching: for deeper work on specific AoD with a coach
Mentoring: for deeper work on specific AoD with a mentor

Program designing

Program delivered over 5 months
A Panel of 5 MCC coaches was created for providing individual coaching
Group Coaching anchored by Celebrity MCC Coach
Total Participants: 10 women leaders at Director and Sr. Director level

Impact

Participant Feedback:

“It was a great journey which helped me introspect, reflect and spend time on myself. The 1-1 coaching journey was especially helpful”
“Self-realisation, self-actualisation. Validation, and we are in it together. Some tools to work around the same. Some strong recommendations from the group”
“I found the coaching very effective, I also realised that reports are great to get an insight, but to be more pragmatic in my approach in reacting to them.”

Overall Impact Metric
Average rating of: 4.5 / 5

We have partnered with the client yet again to offer the Leadership Development Program to a fresh batch of women leaders in 2023.

The client was showcased in The Leadership Factories of India, a study conducted in 2023 that recognized organizations with the best leadership development processes and was featured in the Economic Times. This included the work that Meeraq did with the client.

Rolling out Coaching Culture across the organization

Client

The client is a leading provider of smart and sustainable vertical mobility solutions for buildings of all sizes, types, and forms. They have state-of-the-art transit management systems support efficient and comfortable movement across buildings and infrastructure networks.

Needs

The client’s top leadership had experienced coaching and found it transformative. They now wanted to roll out coaching as a culture across senior and mid-level leadership. The client had two needs:

To build internal coaches
To develop talent through coaching

Approach

Program designing
We designed the Leader as a Coach program for developing coach-leaders within the organization. While for developing high-potential employees, we rolled out a leadership coaching program at scale.

Leader as a Coach Training

30 Hour program
Conducted virtually on the Meeraq Platform
Practice spaces to help leaders work on skills learnt
In-class and Post-class opportunities to ignite self-reflection

1:1 Leadership Coaching for Hi-Pot employees

Developed a panel of 29 ICF certified Coaches to deliver the intervention from a global network of 1000+ coaches 
Coachee ratio maintained at 1:5 to 1:10 only
Personal Scorecard to measure individual coachee progress

Quick Stats
Trained 100+ leaders to act as internal Coaches
Coached 200+ managers over a period of 4 months

Knowledge assessment: to measure conceptual understanding
Impact journaling: to capture impact on the individual given the transformative nature of the program

Impact

Leader as a coach : 

Helped create Coaching as a Culture and demystify coaching within the company 
Empowered leaders with coaching skills that help them communicate better in various formal and informal platforms

1:1 Coaching:
In a feedback survey, the client recorded the following:

34% of employees said coaching has had a direct impact on their work productivity and helped them become efficient in their personal lives
15% of employees said that coaching helped them introspect, become self-aware and work towards their progress
14% employees said that coaching helped then in better Time Management and Planning

The Leader as a Coach program is consistently run every year for new leaders coming in the system.

The 1:1 Leadership Coaching for High Potential employees has been restarted for a fresh batch of 200+ managers.

Creating Coach Leaders – propelling towards the moonshot

Client

The client is a multinational technology company that makes enterprise tech and business tools for the banking and finance sector.

Needs

The client has identified a vision of 10x growth in its valuation and doubling in revenues before the end of this decade to become a billion-dollar company. They committed to achieving this growth while also becoming a Great Place To Work certified organization. They wanted to leverage coaching as a tool to fire up their growth.

Approach

Program designing
We co-created a program with the client to solve for their challenges through kindling a coaching culture in the organization. This included 1:1 coaching to leaders and training them in coaching skills to create cascade effects through the organization.

We deployed Meeraq’s Leader as a Coach certification program with an additional module of mentorship skills. The solution was designed to fit in with other components of the client’s overall program to launch themselves towards their stated growth vision. The program included:

In-person training by an experienced MCCP coach
Practice spaces to help leaders work on skills
Structured opportunities to ignite self-reflection
Pre and post work for self-learning on the Meeraq platform

Audience: 50 leaders (including the CXO layer) subsequently extended to 175 leaders

Impact measurement tools

Knowledge assessment: to measure conceptual understanding
Impact journaling: to capture impact on the individual given the transformative nature of the program

Testimonial

While the Intervention is still underway, a resounding testimonial of its reception is that after the completion of the first batch of CXOs – the client requested the program be delivered for more of its leaders, leading to an increase of 250% in the total batch strength for the program, and putting the number at 175 leaders across the client’s organization.

Nurturing Coaching Culture for an Indian Conglomerate

Client

The client is an Indian multinational conglomerate with a market capitalization of 300 Billion USD. It offers products and services in over 150 countries, and has operations in 100 countries across six continents.

Needs

As part of the initiative to kindle coaching culture across its group companies, the client organization wanted to offer coaching and coach training to its employees. They were looking for:

An internationally acclaimed training program to upskill leaders with coaching skills
Executive coaching for Top and Mid-level leaders

Approach

Coach Training:
We offered our 60 Hour, ICF Approved, Level 1 Coaching Certification Program. This program was being offered to leaders from across the Group Companies. These leaders were typically at the CXO level and were nominated by their organizations.

The program included the following components

Virtual learning sessions delivered by top faculty
Mentor coaching
Peer coaching
Self-learning on the Meeraq Platform
Mock Online test
Coaching opportunity with Non-profit professionals

Audience: Trained and Certified 50+ CXO level leaders across the conglomerate

Executive Coaching:

A total of 15+ coaches coached 40+ senior leaders across the group companies.
We offered the client our Coach-as-a-Service platform on subscription. Via this platform, the client tracks the progress of its overall executive coaching program at the group level. The platform includes session scheduling, attendance tracking, and coaching progress and impact tracking services.

Impact

All the leaders who went through the program, found the program beneficial for themselves first, and then for their teams, as they were able to implement their learnings with them.

Leaders felt changes at personal and professional level and the same was confirmed by their teams and families.

The leaders coached Non-profit volunteers as part of the program which created a ripple impact outside the client’s system, into civil society.

Our Level 1 Program is part of the client’s University calendar and sits alongside programs offered by Harvard, INSEAD, IIMs etc.

This program runs every year, with new leaders opting for it, and is creating awareness about coaching within the client’s system.

Case Study

Nurturing Coaching Culture for an Indian Conglomerate

June 29, 2023

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